Get customers to sign up: Customers need to know about your rewards program in order to sign up. Promote it using in-store signage, through email marketing and on social media. Train in-store staff to ask customers to sign up.
A CRM integrates communication across various channels—email, social media, phone, and chat—ensuring customers receive consistent and seamless interactions regardless of the platform they use.
Value-based customer loyalty programs for retail are designed to align with the values and preferences of your customers, rather than simply offering discounts or points for purchases.
Customer Retention: The ability of a company to keep its customers engaged and continue doing business with them over a prolonged period. A high retention rate indicates that customers find value in a company’s products or services.
Example: Sending a personalized birthday discount or follow-up emails after a purchase ensures the customer feels valued, increasing their likelihood of staying loyal to the brand.
Need some concrete examples of rewards programs before launching your own? Take inspiration from these real-world customer loyalty programs.
White Label Loyalty offers a modular, event-based loyalty and marketing platform. Its AI-driven insights and progressive web and mobile apps make it an excellent choice for businesses looking to personalise loyalty programs based on customer behaviour.
Think about a B2B SaaS platform. Companies may give up if setting up an account requires multiple approvals and complex integrations. But if onboarding is seamless, they’ll adopt it faster. The same applies to any software or service.
In a tier-based program, customers are placed into different tiers based on their purchases. As customers spend more money with a business, they move up into higher tiers with more enticing rewards and benefits.
In 2025, we are delighted to return to London, a city full of inspirational retail concepts, to identify and discuss the new growth drivers that grup those at the top of the industry apart from the rest.
Epsilon PeopleCloud is a comprehensive marketing platform that includes a loyalty module designed to help enterprises personalise customer journeys. Its advanced AI and machine learning capabilities make it mefkûre for businesses looking to deliver highly targeted loyalty programs.
Example: A CRM can send automated surveys after a service interaction, allowing businesses to gauge satisfaction and implement improvements based on responses.
In a points-based program, customers earn points each time they website make a purchase or engage with your brand in high-value ways.
Ulta Beauty's Ultamate Rewards program is a tiered loyalty scheme intended to improve customers' shopping experiences and reward them for their purchases. Joining the program is free, and it provides the following benefits: